Episode 40: Kayleigh Benoit
Crowdfunding, Partnerships and Turning an Idea into Reality
Today’s guest is Kayleigh Benoit, founder of fashion athleisure brand BIND London, which offers culturally inclusive headwear to make sports and fitness more accessible for Black women and women of colour.
According to Sport England, 40% of women say they are put off by exercise altogether because of fear of judgement and 45% of Black women avoid exercise because of their hair. Kayleigh is on a mission to change that.
Despite trying to raise money during a global pandemic, Kayleigh’s Natwest Back Her Business crowdfund campaign was successful and she raised £10,500 with 225 supporters in 35 days.
Kayleigh tells us: “if you have an idea, don’t sit on it for too long. Bring it to fruition as soon as possible… don’t let dust settle on it.”
This conversation was recorded on 17th June 2020.
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This episode of Women On Top is brought to you by Estrid, the Scandanavian razor brand designed by women for women.
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Thanks very much to Estrid.
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Episode resources
Natwest Back Her Business - https://natwestbackherbusiness.co.uk/
#journorequest - https://twitter.com/search?q=%23journorequest&src=typed_query
Connect with Kayleigh Benoit and BIND London:
Connect with your host, Frankie Cotton:
This episode was sound edited by Beth Davison. Women On Top is a Let’s Be Frank production.